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Page Authority is a metric developed by Moz, a popular SEO software company, that measures the likelihood of a specific web page to rank well in search engine results. The score is calculated based on a combination of factors, including the number and quality of external links pointing to the page, the MozRank of those links, and the content and structure of the page itself.
Page Authority is scored on a logarithmic scale from 0 to 100, with higher scores indicating a greater likelihood of ranking well in search engine results. Pages with higher Page Authority scores are more likely to rank higher in search results and attract more traffic.
Page Authority is a useful tool for SEO professionals and webmasters to evaluate the potential of a web page to rank well in search engine results. It can also be used to identify areas of improvement for a page, such as improving the quality and relevance of its content or building high-quality external links to it.
Moz offers a variety of SEO tools and resources, including a free MozBar browser extension that displays Page Authority and other important metrics for web pages as you browse the web
